Google Panda 4.2 Algorithm Update

Google slowly rolling out Panda 4.2 algorithm update

A long wait of an algorithm update is finally over for the webmasters. Google has confirmed with Search Engine Land that they are pushing out Google Panda 4.2 this weekend.

Finally, an algorithm update for webmasters! Google has informed Search Engine Land that they have rolled out Google Panda 4.2 Update this weekend. It was most anticipated update by the community as Google’s Gary Illyes has said “Panda Refresh coming very soon!” earlier in June and then the update was delayed because of some technical reasons. It is finally here; webmasters have noticed ranking swift and traffic fluctuation for websites.

Google has last officially updated the Panda Algorithm (Google Panda 4.1) on 25th September 2014 that is almost 10 months ago from now. It is Google’s 28th official update in the core Google Panda Algorithm since it was announced on 24th February 2011. Google has said that Panda 4.2 rolls out is happening extremely slowly and it may take months to completely roll out. This is the reason why very few webmasters have noticed the changes yet. Google has also stated that it is a site-wide algorithm update, but some pages will not show the change immediately. This update is expected to impact 2-3% of total English search queries.

As we all know, Google Panda Algorithm is basically focused on the content quality of the web pages. This new algorithm change may open up the new opportunities for the websites which are already hit by previous updates and have put up sincere efforts to get recovered. At the same time, it also would be dangerous for the websites who is still violating the Google content quality guideline. We have to wait at least for a few weeks to see the exact effect of this algorithm refresh. But early reports show, webmasters recovering from the penalties. Have you noticed any ranking or traffic change over the weekend? Share your experience in the comments below.


SEO 2015: Onpage Optimisation – Content is King

If anything, SEO has become much deeper and more challenging. Stuffing your site with keywords, buying backlinks and sitting back doesn’t cut it anymore. Some experts make the point that content marketing is the new SEO. Though I wouldn’t completely agree with that, one can certainly no exist without the other.

SEO neeeeeeeeeds content

The term “search engine optimisation” is a problem in itself – “search engine and user optimisation” would be a much better fit for what we’re doing today. Apart from some minor technical details, all modern SEO measures primarily focus on human users’ experience with the site. The positive impact this has on search engine rankings is but a side effect, and should never be the main goal. Still, it’s called SEO, so let’s talk about some of the most vital SEO measures.

Onpage vs. Offpage SEO

First, we need to differentiate between these two sub-disciplines of SEO. This isn’t too difficult, the terms are quite self-explanatory. Onpage optimisation is about everything that happens on your own website, like content, structure and keywords.
Offpage SEO, on the other hand, focusses on what happens outside of your website, mainly link building. Activity on social media is also becoming more and more important.

Onpage Optimisation – Dos & Don’ts

With every new website, the SEO question will come up at some point. How do I make my site visible for search engines and ideally have it ranked well for the keywords I’m trying to hit? The optimisation process can be broken down into three general categories (In order of impact)

  •  Content
  •  Structure
  •  Technology

High-quality, relevant content is by far the most important ranking factor, but more to that later. Your site should have a certain level of logical structure and technical quality. If the content is missing though, even the best structure and latest technology won’t get you to page one of search results.

Relevant Content and its Importance for SEO

What makes good content? There’s no simple answer to this, but there are two questions you should always ask yourself before you start making content: Why are you making this content, and who is it meant for? You should aim to provide content that’s informative and unique for your particular audience. That’s of course easier said than done.

Think about what you’re trying to achieve with your website. What do you have to offer? Do you sell goods or services, or to you publish content like photos or recipes? What’s the main interest your website is trying to serve? What did users likely search for when they end up on your website? Which keywords best describe your offer? These questions form the base of your content marketing.

Creativity is key here: What’s interesting to your visitors and at the same time supports you offer? German cosmetics-supplierSchwarzkopf’s site is a great example of this. Their front page is full of information about hair styling, video tutorials and advice columns. Their products are completely in the background. The benefit to their brand comes entirely from high-quality, unique content.

When the Google bot looks at your site, it tries to judge your content’s relevance. Your headlines should be reasonable and fit your copy. Google rewards unique content with better rankings, but straight up hides duplicate content in search results. Why would they show their users what essentially is the same result twice?

Good content is a very effective, yet time-consuming way to improve your search engine rankings. But don’t jump into writing without a solid strategy. Always keep this one thing in mind: You’re writing for your people, not robots. Way too often do I see sites that are filled with keywords, but fail to provide any useful information.

Coming up in our series on search engine optimisation: How to structure your site to help both human visitors and search engines to find their way around.

Startups Beware! Do You Really Own Your Domain Names?

Do you really own your domain? Protect your domain by trademarking it.

One of the known startups managed to get a funding of INR 30 Mn. Out of that fund, they wanted to invest almost 30% on their brand development which included buying a premium domain and running a marketing campaign for their logo so as to be able to get their name out in the market.

They had bought a .in domain by spending more than half a million without getting the trademark registered in India and surprisingly they forgot to read the by laws prescribed by the .in registry in order to use the domain and the purpose why .in has been parked.

Little did they know that their precious domain could be taken away from them anytime if they didn’t hold a registered trademark for the same!

Let us understand what could be the worst case if you forgot to safeguard this intellectual property or to read the by-laws prescribed by the .in registry:


Brand Protection For Startups

Domain names have now become much more than a mere representation of the websites of different companies on the Internet. In today’s age, startups in India, first try to create their web identity by buying premium domains and then these startups end up shelling out big bucks on marketing their brand.

But most startups forget the expenditure on securing their brand or web identity in India.

After talking to my friend, Danish, the founder of a domain reselling website website that sells domains and hosting to their customers, we got quite a lot of information.

What Do Domain Hosting Companies Suggest?

According to Danish, this brand protection case is applicable with .in domains only and not with other category domains. Why only .in? He explains to us that the main purpose of .in registry is to give .IN domain, which represents the unique symbol of India. These domains are treated as the asset for the Indian registry and also, we can’t compare this it with other domains like .com or .net or any other registry domains as they are not linked with any nation’s integrity.

Most of the owners we talk to, their view is that they have booked the domain and are running their website with ease. Who can take their identity away from them?


Grounds on which Dispute of Ownership of Domain file with .in Registry

The .in registry has given on their site the grounds under which they accept the dispute:

” (i) If the domain name is similar to registered trademark or service mark.

(ii) If the domain user  has no rights or legitimate interests in respect of the domain name; and

(iii) the Registrant’s domain name has been registered or is being used in bad faith. “

In respect of these disputes, one can file the dispute with the registry by paying the required fees assigned by the registry.

Benefits Of Getting A Name Trademarked

If somebody says that getting a trademark registered is waste of money and time, then they surely would not know what benefits a registered trademark gives:

–  It helps in securing the identity of the trade name in the market , that no one can copy it and use the same.

– It helps in securing the domain name of the company as discussed above.

– Although by registering trademarks, one can use the same name if he/she wants to open a separate legal entity.


This information is shared only to shed some awareness among entrepreneurs. It is essential for every brand owner to have their name trademarked, buying a domain is not enough. All over India there have been a variety of cases where many have lost their domains and identity because they failed to get a trademark!

Google, Microsoft, Mozilla And Others Team Up To Launch Web Assembly, A New Binary Format For The Web

WebAssembly – Google, Mozilla, Microsoft and others team up to launch new binary format for the web

Reports reveal that Google, Microsoft, Mozilla and the engineers on the WebKit project today announced that they have teamed up to launch WebAssembly, a new binary format for compiling applications for the web.

The web thrives on standards and, for better or worse, JavaScript is its programming language. Over the years, however, we’ve seen more and more efforts that allow developers to work around some of the limitations of JavaScript by building compilers that transpile code in other languages to JavaScript. Some of these projects focus on adding new features to the language (like Microsoft’s TypeScript) or speeding up JavaScript (like Mozilla’s asm.jsproject). Now, many of these projects are starting to come together in the form of WebAssmbly.

The new format is meant to allow programmers to compile their code for the browser (currently the focus is on C/C++, with other languages to follow), where it is then executed inside the JavaScript engine. Instead of having to parse the full code, though, which can often take quite a while (especially on mobile), WebAssembly can be decoded significantly faster

The idea is that WebAssembly will provide developers with a single compilation target for the web that will, eventually, become a web standard that’s implemented in all browsers.

By default, JavaScript files are simple text files that are downloaded from the server and then parsed and compiled by the JavaScript engine in the browser. The WebAssembly team decided to go with a binary format because that code can be compressed even more than the standard JavaScript text files and because it’s much faster for the engine to decode the binary format (up to 23x faster in the current prototype) than parsing asm.js code, for example.

Mozilla’s asm.js has long aimed to bring near-native speeds to the web. Google’s Native Clientproject for running native code in the browser had similar aims, but got relatively little traction. It looks like WebAssemly may be able to bring the best of these projects to the browser now.

As a first step, the WebAssembly team aims to offer about the same functionality as asm.js (and developers will be able to use the same Emscripten tool for WebAssembly as they use for compiling asm.js code today).

In this early stage, the team also plans to launch a so-called polyfill library that will translate WebAssembly code into JavaScript so that it can run in any browser — even those without native WebAssembly support (that’s obviously a bit absurd, but that last step won’t be needed once browsers can run this code natively). Over time then, the teams will build more tools (compilers, debuggers, etc.) and add support for more languages (Rust, Go and C#, for example).

As JavaScript inventor (and short-term Mozilla CEO) Brendan Eich points out today, once the main browsers support the new format natively, JavaScript and WebAssembly will be able to diverge again.

The team notes that the idea here is not to replace JavaScript, by the way, but to allow many more languages to be compiled for the Web. Indeed, chances are that both JavaScript and WebAssembly will be used side-by-side and some parts of the application may use WebAssembly modules (animation, visualization, compression, etc.), while the user interface will still be mostly written in JavaScript, for example.

It’s not often that we see all the major browser vendors work together on a project like this, so this is definitely something worth watching in the months and years ahead.


Google Panda Update Coming In The Next Two to Four Upcoming Weeks

At SMX Advanced tonight, Google’s Gary Illyes announced that the next Panda updatewill happen in the upcoming weeks. He said he expects it in the next two to four weeks.

Illyes referred to it multiple times as a data refresh, not an algorithmic change. So sites that have been suffering from this algorithm may see a recovery in the near future. However, not all sites will see a recovery: Some may not recover, and new sites may also be hit by this data refresh.

When the data refresh is updated, we will make sure to notify you right here.

Illyes also explained that it is in Google’s best interest to keep this data fresh, so the they want to keep it updated as frequently as possible. But they do require manual updates and will currently not run by itself like some of their other algorithms.




Kraupp Inc. as the Top Web Development Service for the Month of June 2015 – Reports

NAPLES, FL, Jun 08, 2015 (Marketwired via COMTEX) —, the independent authority on online marketing providers, has named Kraupp Inc. the best web development firm for June 2015. Each month the independent research team at examines thousands of agencies to identify which agencies produce the most impressive solutions. The recommendations are updated on a monthly basis to account for the latest achievements within the search engine marketing industry.

The process for analyzing and selecting the best services offering web development solutions involves a thorough evaluation of their primary strengths. The five areas of evaluation associated with successful web development campaigns include standard compliance, maintenance, process, security, and scalable. The results of this process are used to determine which companies to include within the ratings each month. The ratings are updated monthly to account for the latest developments within the industry. is also active within various internet marketing events and conferences. The independent research team often performs industry research to discover the most recent relevant news and information important to buyers and professionals. Often times firms provide with an inside look to new developments. analyzes and announces the top web development agencies in the industry. Based on the rigorous investigation process Kraupp Inc. was named as the top performing company. Those searching for a company with solid customer satisfaction and a strong history of performance should consider Kraupp Inc.

About Kraupp Inc.

Kraupp Inc. is committed to business individuality and creative separation. They are a branding, web, and advertising consultancy firm for small business. With their unique story, mantra, client experiences, and awards, they are invested in success.

About is an established independent research firm focusing on the examination and rankings of online marketing services all around the world. The rankings are produced by the independent research team each month to showcase the top web development services based on their achievements and their rating achieved through the proprietary examination process.

<strong>Contact Information
</strong> Marc Stephens
 9045 Strada Stell Ct.
 Naples, FL 34109



Dating Apps in India – Swipe Right to Find True Love?

There are no “dating sites” in India – at least not if you talk to people like Sumesh Menon, the founder of Woo, or Nitin Gupta, who heads Vee, or Rahul Kumar, who is behind Truly Madly. All of these sites position themselves as modern matchmaking services that make it easier for people to kickstart the process of courtship. At the end of the day though, the original “hookup app” – Tinder – is also available to people here on their smartphones. But while Gupta and others will tell you that Indian culture is simply not geared towards casual dating, Menon feels it is really a global phenomenon.

“There’s this belief,” says Menon, “that Tinder is only for hook-ups. But if you actually use the app, you’ll see that a lot of people – men and women both – put in their profiles that only serious people should message them. They’re not looking for casual flings.”

Read More : New study argues enterprises are too lax on mobile app security

But it’s this perception that he believes can also help apps like Woo and other platforms launched in India, to do well here. The catch is that users have heard about Tinder, and not about most of the Indian apps.

“I like the idea of Tinder,” says Nupur Yadav, a Delhi-based lawyer. “But in practice, it gets exhausting. There’s a fair amount of conversations coming in, but I’ve not met a single person through the app.”

Yadav, who is 32, says that her parents used to keep trying to talk her into an arranged marriage, and created an account for her on Bharat Matrimony five years ago.

“They were on the topic for maybe a decade, and they gave it a good solid go online for maybe three years,” she says, “before they sort of got tired. Now, I’m starting to feel a little sympathy for what they went through.”

Read More : Apps Track Users—Once Every 3 Minutes

“I work very long hours and I’m too tired to invest much energy into this thing,” she explains. “But I’m not looking for a hookup either. So, the same problem that’s there offline, happens online. You see plenty of interest from people at first, but then it dies out.”

The heads of different Indian dating platforms – sorry, modern matchmaking – all agree that the end-goal of their app is to end in marriages.

“We have an algorithm that is based on an exhaustive research conducted by a team of psychologists who have derived a set of personality attributes responsible for a long term, successful relationship,” explains Truly Madly’s Kumar. “The site then matches profiles of people based on who they are, what they are looking for, instead of traditional matches based on caste or location.”

Dating sites in India, it turns out, are not that different from a; and in some ways, they have managed to go one step ahead of the famous matrimonial websites of India.

That’s because most of these sites are following a “women-first” model, and are using our social networks to verify users’ claims.

“There’s a strong perception that there are too many creeps on the Internet,” says Menon. “Some women have direct experiences and others have seen it happen to friends and people in their network. Some women have told us about being approached on by married men. What we do is we carefully screen the people we allow on to our platform, and this makes a big difference.”

Vee too follows similar steps.

“We make sure that people are verified,” explains Gupta, “and we have a special interface for women which gives them complete control over who can and can’t message them.”

“We allow women to browse anonymously, so only men they want to approach can talk to them, and we use social media to keep only genuine users,” he adds.

But genuine users – or lack thereof – isn’t the only concern. Another Tinder user, who didn’t want her name to be shared, tells us that the majority of responses that come from men are monosyllabic and uninteresting.

“Hey. That’s all some guys say,” she says, “and sure, maybe that worked for Joey in friends, but you know what, it’s stupid, and I’m going to end the conversation now.”

“There are some great guys I’ve chatted with on Tinder, and I’m now dating one of them,” she adds. “We’ve been seeing each other for a couple of months now, and neither of us uses Tinder anymore. His first words were simple – no cheesy pickup line – but sincere. He asked me about some of my interests, in a way that I could relate to. Instead of swiping on every picture you see and saying ‘hey’, maybe guys should also put a little thought into it?”

vee_appVee’s solution to this is to suggest ice-breakers.

“People who haven’t done much dating, they can have good intentions but not be sure how to proceed,” says Vee’s Gupta. “So what the app does is, suggests things that they can talk about to the other person. We’ll suggest common areas of interest and other tips, so when you’re chatting with someone through the app, it’s like you’re there with a common friend who’s helping you to know each other better.”

Niti Mathur, a 31-year-old investment banker based in Gurgaon was the only Vee user we could find in our own networks – she also uses Tinder – though the app does have between 100,000 and 500,000 downloads, and Gupta tells us there are nearly 500,000 users.

Mathur says she likes the app because of its privacy settings.

“Do you remember the ‘fraaand’ requests on Orkut?” asks Mathur. “I used to get at least one of those each day. It still happens on Facebook, though not as much, thank God! Look, we’re all way too busy and my social circle is the same bunch of loser friends I knew back in school. So if I’m ever going to meet someone, it will be online, I’m willing to try these apps.”

Since the “end goal” for Mathur is to meet and marry someone, why doesn’t she have an account on matrimonial websites?

“Oh my parents made one for me, I think I was 25 at the time?” she says. “I think it was a paid account or something, those weren’t actually cheap.”

She had a better strike rate with those sites, Mathur tells us.

“I must have met around a dozen guys over the years,” says Mathur. “At first I was really against the idea, but you know, over time, I sort of got used to it. I’m not really thinking of it as a marriage thing – it’s a meet new people thing and figure out what to do next from there. But I prefer using Tinder. The guys you meet through BM [Bharat Matrimony] are the usually the ones who have been half bullied by their parents to be there. It’s bad enough that I’m there under order, you know?”

“At the end of the day,” says Woo’s Menon, “Shaadi and Bharat Matrimony are sites where your parents create the account, and they are looking at things like your family background and community you belong to. And there’s nothing wrong with that. But if you’re looking to settle down with someone who has the same interests as you instead, then we’re the people who will find your partner.”

Falling somewhere between the perception of dating and matrimonial websites, the Indian “matchmaking” websites are still a relatively new phenomenon, and are evolving and finding their footing. They lag behind in terms of name recognition, but with the download numbers growing, things could change over time. But changing cultural mores could mean that a formula tweaked for India becomes outdated before it even comes of age.


Apple Watch launch: Ten apps worth keeping an eye on

There’s a different type of app in town and this time it’s competing for time on your wrist.

While Apple prepares to put the finishing touches on the Apple Watch, which goes on sale April 24, a number of software developers have begun detailing what their Apple Watch apps will do and what they will look like.

While software developers say it won’t be easy to come up with a “killer app” for Apple’s Watch, a number have given it a red hot go.

In terms of Australian-made apps, Fairfax Media has been able to confirm Procreate Pocket, Airtasker and Invoice2go will be releasing their apps on Apple’s smartwatch. It’s expected supermarket chain Woolworths will also unveil one designed for the Watch soon, as well as a number of Australian news outlets.
See Also :  The 100 Best Android Apps of 2015
Below we list our top ten apps to keep an eye on.



Using the photo-sharing Instagram app you’ll be able to browse your feed, “like” your favorite photos, and leave emoji comments. Notifications will also be sent directly to your wrist.

Just like on their phone app, Uber’s Apple Watch app identifies your location and gives you an ETA for pick-up. Once your driver confirms they are coming, you get a real-time update of where they are and information about your driver and their car.

It’s not designed to let you see everything your friends post, but Facebook’s app will allow you to see pertinent notifications such as when you’re tagged in a photo or have a new friend r

Australian-made Airtasker, which provides a marketplace enabling users to outsource everyday tasks, will also have an Apple Watch app. Users will be able to call each other through it as well as see the tasks they need to complete and their deadlines.

Procreate Pocket app
Procreate’s Apple smartwatch app turns your watch into a remote tool and colour palette for painting on your iPhone; It converts your entire iPhone screen into a canvas and moves the tool to switch between brush, eraser or effects onto the watch.

Being outbid on an eBay item without have a chance to make a bid before the auction ends is always unpleasant. That’s where eBay for Apple Watch comes in, helping you stay on top of the auctions you’re watching. It can send outbid notices and other notifications directly to you, so you can react immediately.

Like the New York Times and CNN, the Guardian is among a number of news organisations thinking about how they can deliver news to our wrists. Sports scores, photos of the day and breaking news will be among what the Guardian shows on the Apple Watch.

The Watch version of note-taking app Evernote will allow users to dictate quick notes using the watch’s microphone, as well as view recent notes and set reminders. If you’re in a certain location that a previous note was tied to, it can also bring that up for you in an instant.

Twitter is probably one of the few apps that will work perfectly with the Apple Watch, given each tweet’s 140 character limit. With a gentle vibration you can be notified when new tweets are posted, and retweet or favorite them from the watch. Tweets can also be composed using your voice.

Shazam for Apple Watch prompts your iPhone to listen to what song is playing in order to identify it. Once the iPhone recognises it, the Apple Watch displays the name of the song, the artist, and the lyrics on its screen.


Truecaller rolls out version 5.0 update for Apple iOS app

One of the most popular mobile directory app, Truecaller has rolled out the version 5.0 as an update for its iOS app and added a ‘Today Widget’ to the service, named as ‘Truecaller Widget Search’. The recently added widget will help the users to search the unknown numbers instantly. Its user interface is optimised for the Apple’s latest smartphones, iPhone6 and iPhone 6 plus.

One of the spokespersons from the firm’s developer team said that the new updated app is far better than the previous one in performance and updated Spam filters. Truecaller’s spam blocking service, which renders information on number of users who have described a particular set of digits as spam,  is in the app backend to protect its innocent users from replying to any cold call. Other features permit the capability to swipe across numeric and alphabetic keyboards, click on a contact to look at details or send out a text message. Truecaller, on the other hand, allow people to block the calls that are ‘pain-in-the-neck’ or which are unknown.

“This is the next big step we’re taking to increase the utility of our app, while helping the iOS community save time with tools they need to identify unknown numbers,” said Alan Mamedi, co-founder and CEO of Truecaller.

See Also: Truecaller launches Truedialer app for Windows Phone and Android users

“We think the new Truecaller will improve the way millions of people use the service every day, and based on some of the great feedback we’ve had so far, we’re confident that we’re moving in the right direction toward our next 100 million users. We want to streamline and personalize the experience for our users as much as possible, and a smarter design was essential to improving the experience.”

The new feature added to the app helps the users by quickly identifying the missed calls. The users can just copy and paste the phone number from the call history to the app widget or the Apple’s drop down menu to check the owner of the number in the Truecaller database, that reportedly contains around 1.6 billion contact numbers.

Besides this, the new UI of the app provides quick ways to place calls and send text messages to the user profiles just discovered, by just swiping left or right respectively. Furthermore, Mamedi reported that the ‘Today  Widget’ update will soon be revealed for Google Play, Windows Phone, BlackBerry and Nokia’s feature phones.

See Also : WhatsApp to officially announce Voice Calling feature soon

Currently, Truecaller has 85 million global users, and with about 200.000 new users joining daily the app has nearly 40 millions users from India. Past this, Truecaller has recently unveiled a Truedialer app that aids its users to find whom they are waiting for and when they are to make a call. It also warns them if they are about to call a spam spreading number.